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About Me

Everything you do should be remarkable

A highly accomplished individual with a strong academic background and diverse professional experience. Graduating from Ohio University with honors on the Dean's List, they have cultivated a reputation for excellence and a commitment to continuous learning. With a track record of success in various roles, including ad trafficker, digital marketing specialist, and social media manager  for renowned companies, with skills such as Microsoft suite proficiency, Adobe suite expertise, SEO, copywriting proficiency and more. I have demonstrated a deep understanding of the digital landscape and a knack for driving impactful campaigns. Moreover, my entrepreneurial spirit led me to establish their own freelance social media management company, Happy Capy Marketing, where I continue to provide exceptional services to clients. Beyond their professional achievements, I am fueled by my passions for sports, video games, and comic books, allowing me to approach my work with enthusiasm, creativity, and an innate understanding of target audiences.

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Curriculum Vitae

Education

2018-2022

Bachelor of Business Administration
Marketing and Digital Marketing

Ohio University

Graduating in 2022 with a degree in Marketing and Digital Marketing from Ohio University. Enrolled in a variety of classes ranging from the Business Cluster of classes, International Marketing, Quantitative Business Analytics and Journalism. 

Experience

2022-

Founder and Social Media Manager

Happy Capy Marketing

  • Launched and established a thriving social media management group, serving multiple clients.

  • Strategically managed and optimized clients' social media campaigns, effectively utilizing both paid and organic ads.

  • Orchestrated impactful email campaigns and fostered successful influencer collaborations to promote clients' products, resulting in increased brand exposure and sales.

2022-2023

Campaign Operations Account Manager

Division D

  • Trafficked Ads for multi-million dollar companies on websites and apps globally

  • Optimized performance on data side platform campaigns such as Yahoo and The Trade Desk

  • Designed ads, content and captions for clients to be used on their social media pages

2021-2021

Digital Marketing Intern

Pleasant Precision Inc.

  • Implemented a website restructuring initiative to enhance consumer interaction, resulting in increased user engagement and improved overall user experience.

  • Collaborated directly with the development team to effectively advertise products, ensuring seamless integration between marketing strategies and technical implementation.

  • Fostered a close working relationship with the CFO to develop and optimize a comprehensive marketing budget, aligning financial resources with strategic marketing goals and maximizing return on investment.

2019-

Social Media Director

Culinary Occasions

  • Crafted custom event menus by applying deep knowledge of local cultures and ingredients, resulting in personalized event plans for diverse occasions, including weddings, parties, holidays, and graduation ceremonies.

  • Developed engaging social media platforms and user-friendly websites for businesses, facilitating effective communication and interaction with their target audience, thereby enhancing brand connectivity and customer engagement.

  • Advised and mentored kitchen staff in obtaining SERV Safe certification and imparting essential principles and etiquette of the business, ensuring compliance with industry standards and fostering excellence in culinary practices.

Leadership Experience

Margaritaville University | Ambassador & Campus Representative

CourseHero | Campus Lead

Chabad at Ohio University | Sinai Scholar & Social Chair | Member & Advisory Board

LifeAct | Social Board & Executive Council

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